IAG Cargo launches Critical brand

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Friday, 23 September 2016

IAG Cargo has launched a new emergency shipment service branded Critical.
The premium service will provide the air freight market with an emergency product that ensures critical shipments are both intensely monitored and guaranteed to fly.

Critical will become IAG Cargo’s first major non-offloadable product, providing shipments with an ‘absolute guarantee to fly on the service booked. The product is bespoke to the emergency shipment market, exclusively designed for time-urgent shipments which often have significant cost implications if they don’t arrive on time.

IAG says several businesses have already signed up to the carrier’s new product, ranging from aerospace to high tech sectors.