IMEX wants industry to pick 'emerging MICE hot spots'

A CHALLENGE has been thrown out to the MICE industry to nominate new and emerging destinations.

Organisers of meetings and incentive travel exhibition — IMEX — say they’ve issued the challenge for its free ‘Wild Card’ scheme.

“A steady supply of emerging, new destinations is fundamental to the long-term success of our industry,” said Carina Bauer, IMEX marketing and operations director. “As the industry grows, so we all need to find new capacity. Buyers also tell us they are constantly on the look-out for fresh destination ideas and new places that can provide new experiences, especially for incentive travel packages. Our Wild Card scheme is the perfect opportunity to give rising destinations a helping hand — by encouraging them to enter the industry and try to capture some of this demand.

“Not only do our winners receive a free place in our dedicated Wild Card Pavilion at IMEX, but they also benefit from ongoing market assistance throughout the year, free accommodation plus guest passes for the IMEX Gala Dinner. "

Anyone can nominate a destination for the IMEX Wild Card Program. The only stipulation is that the destination must not have previously exhibited at a major trade fair or incentive travel event. The closing date for entries is November 15. To nominate a destination contact Dale Hudson, IMEX project manager at: This email address is being protected from spambots. You need JavaScript enabled to view it. or visit the IMEX website for more information and download to an entry form: www.imex-frankfurt.com/wildcard.html

•  IMEX 2008 will be held from April 22-24 in Hall 8, Messe Frankfurt

IMEX wants industry to pick 'emerging MICE hot spots'

A CHALLENGE has been thrown out to the MICE industry to nominate new and emerging destinations.

Organisers of meetings and incentive travel exhibition — IMEX — say they’ve issued the challenge for its free ‘Wild Card’ scheme.

“A steady supply of emerging, new destinations is fundamental to the long-term success of our industry,” said Carina Bauer, IMEX marketing and operations director. “As the industry grows, so we all need to find new capacity. Buyers also tell us they are constantly on the look-out for fresh destination ideas and new places that can provide new experiences, especially for incentive travel packages. Our Wild Card scheme is the perfect opportunity to give rising destinations a helping hand — by encouraging them to enter the industry and try to capture some of this demand.

“Not only do our winners receive a free place in our dedicated Wild Card Pavilion at IMEX, but they also benefit from ongoing market assistance throughout the year, free accommodation plus guest passes for the IMEX Gala Dinner. "

Anyone can nominate a destination for the IMEX Wild Card Program. The only stipulation is that the destination must not have previously exhibited at a major trade fair or incentive travel event. The closing date for entries is November 15. To nominate a destination contact Dale Hudson, IMEX project manager at: This email address is being protected from spambots. You need JavaScript enabled to view it. or visit the IMEX website for more information and download to an entry form: www.imex-frankfurt.com/wildcard.html

•  IMEX 2008 will be held from April 22-24 in Hall 8, Messe Frankfurt