Singapore gearing up for IndoChine
- MICEBTN Archive Stories Issue 29
- Thursday, 20 September 2007
Having already established itself as a seasonal favourite with locals and tourists since its inception in 2004, this year’s compendium of events will take place from October 21 to 28.
Known as Asia’s jet set event of the year, the IndoChine Festival provides a platform for guests from Europe and the Middle East to establish an Asian network and strike business partnerships through a line-up of convivial activities.
According to IndoChine Group chief executive officer, Michael Ma, the event aims to brand Singapore as the destination of choice for all types of visitors. “This festival is a platform to showcase Singapore as more than just a stopover city for business travellers,” he said.
“This year, we have teamed up with the Sun Festival, making our festival bigger and better than ever before. From soft easy jazz to pulsating music and rhythms, the musical entertainment will ensure that every guest will take home a memorable experience of their time in Singapore.”
The IndoChine Group of bars, restaurants and clubs is a reflection of contemporary Asian lifestyle. It features authentic nutriceutical cuisine, award-winning designs, prominent events and internationally famed parties. It is also growing to become an international lifestyle group, with current expansion in the Asia-Pacific region, as well as the Middle East and Europe.
