Brocca joins Xeneta

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Monday, 26 February 2024

Fabio Brocca has been appointed chief product officer at ocean and air freight rate benchmarking platform Xeneta.

He moves from Amazon, where he was head of product for Global Transportation Technology.

“When you are transforming an industry, you must think long term. What we think is needed today may not be what’s needed tomorrow, so it is a continuous pursuit of innovation," he said.

Brocca’s role will see him further develop Xeneta’s platform, which is due for an upgrade this year.

“The long-term journey for the Xeneta platform is about insights and further personalisation of the experience for customers. We want to display relevant data with the right context so that we can shorten the time it takes for customers to identify the most relevant insights for their business.

“I see my job as bringing clarity and focus on how the products we are launching today are supportive of the longer-term vision to change the way freight is bought and sold,” Brocca said.