Hong Kong Air Cargo Terminals Limited (Hactl) has received two Gold Awards in the latest annual international Astrid Awards for outstanding achievement in corporate design and branding.

Hactl received the Gold Award in the Video category for its 'The Best Team' video, presenting its new mascots family. 

'The Best Team' mascots were introduced to better recognise the team that keeps Hactl’s mission-critical operations running around the clock, and to bring its vital work to the attention of a wider audience. The mascots comprise five different birds symbolising key elements of Hactl’s operations. 

 

Hactl also won a Silver Award in the Calendars category for its 2024 calendar entitled 'Museum of Curious Minds', and a Bronze Award in the Self-Promotion category for its 'New Lives for Old Uniforms' sustainability project, which transformed 8,000 unused, redundant uniforms into functional holdalls and Hactl Teddies. 

 

It also achieved Honours in the Magazines and Special Projects categories respectively, for its Hactlink house magazine, and its 'Hactl x Free Periods Hong Kong - Be My Buddy Buddy' Project, advocating menstrual equity.

 

The 34-year-old Astrid Awards are staged by New York-based MerComm - dedicated to excellence in the communications fields. The 2024 program received around 260 entries from 11 countries.

 

Hactl Branding and Communications executive director Winnie Chan said: “Scoring so highly in competition with some of the world’s largest and best-known businesses is a true honour, and demonstrates the hard work, creativity and belief that our team has put into all of its output. I am very proud of them.”