-
Magazine Stories August Issue 2008
-
Saturday, 21 June 2008
Greg Johnson, the new cargo manager Australia for Emirates Airline, joined the Emirates SkyCargo team as NSW Cargo manager when Emirates launched services to Sydney eight years ago. Johnson was responsible for establishing the cargo arm of the business in Australia’s busiest air freight airport.
Emirates SkyCargo in Australia has developed substantially under Johnson’s leadership, with Emirates currently the third ranked airline in terms of total cargo tonnage uplifted from Australia.
Johnson, who has a degree in aviation studies, is married to partner Miriam and has two children, Ben and Rebecca.
AirCargo Asia Pacific: IATA has made significant changes to the TACT book in the Australian market. Many forwarders believe this will make it harder for the smaller forwarder and easier for the likes of DHL and Fedex and UPS. The big airlines with extensive networks like Emirates, Singapore Airlines and Korean also look likely to gain most in the changes. How do you see the changes affecting the marketplace?
Greg Johnson: IATA member airlines operating in and out of Australia recently voted not to seek further immunity from the ACCC in respect of the final review affecting the cargo tariff and associated interline activities. As a result of this decision, effective the 30th September 2008 the IATA cargo tariff co-ordination will no longer be applicable for routes to / from Australia. However, the airlines will have the option to publish their own general cargo rates in the TACT Rates book so there should be no major implications for small, medium or large forwarders.
What does your new position entail?
Primarily my role is to create maximum awareness of Emirates SkyCargo in the Australian market and to ensure that we maintain our very high standard of service to our customers. We are continuously reviewing the requirements of our customers to ensure that we provide the product and solution that is best suited to the customers need.
Why move head office from Melbourne to Sydney?
The move of our corporate head-office to Sydney was a decision based on the geographical position of our major passenger corporate account head-offices.
Dnata had quite a few teething problems when they took over Emirates handling in Australia. Has it improved?
The Toll/Dnata joint venture has enabled us to not only to enhance our service levels but also strengthen our cargo product in the Australian market. We now have one entity providing cargo, ramp and passenger services for Emirates in Sydney, Brisbane and Melbourne and this has enabled more streamlined communications between all departments. In addition, the formation of Toll/Dnata Airport Services has seen the injection of new capital, equipment and technology into the cargo and airport operations.
Emirates Skycargo has always placed great emphasis on technology. I believe Australia won the Emirates network award this year for best use of technology. What difference has the latest technology made to the business? Have forwarders become more tech savvy?
Yes, the Australian Cargo team received the award for ‘best effective SkyChain usage’ at our recent World-Wide Conference.
SkyChain is Emirates SkyCargo’s fully automated system for cargo logistics and provides our customers with an integrated network of information and business support systems. The SkyChain system acts as a seamless information pipeline which provides the tools that enables everyone involved at any point on the entire logistics chain to extract, update and share information.
Fuel prices have eased in the last few weeks and the exchange rate has improved almost 13.5 per cent. Has this led to a bounce in space enquiries?
The high price of oil and low US Dollar (High AUD) inevitably resulted in pressure on air freight. The recent improved exchange rate has seen a slight increase in the uplift of manufactured goods but again, the changes in global demand will ultimately be the driver for increases in air freight.
The perishables market has declined following increased competition from ocean freight and new cheaper sources in overseas markets. Is it recoverable?
Without question there has been a decline in the export tonnages of perishable commodities. With most importers being able to source product at lower prices from other world market places plus the high valued AUD our exporters have found it extremely difficult to compete and secure orders.
Moreover, when you review the specific perishable commodity markets for air freight, there is a reduced demand which tends to see shipments move from the air onto the sea.
However, our data indicates that the demand for perishable capacity is on the increase and we see this trend continuing from our Australian gateways.
What do you see as the major issues facing the industry going forward?
Emirates SkyCargo achieved fantastic results in the 2007-2008 financial year considering what a turbulent year it was for the air cargo industry. Cargo revenue contributed 19 per cent to the airline’s total transport revenue, which is certainly one of the highest contributions of any airline in the world with a similar fleet. This financial year 2008-2009, Emirates SkyCargo will be looking to increase cargo revenues by 22 per cent on last year.
The forecast for airline profitability has obviously deteriorated with the escalating oil prices. The cost of jet fuel has risen to new heights in fact the jet fuel prices in May/June 2008 were 80 per cent higher than a year ago. In addition to the Fuel crisis, we are also feeling the effects of the US Sub-Prime crisis, the global economic slow-down and the high Australian dollar / weak US dollar are all factors which impact our business and require constant monitoring.
The industry struggles to attract new workers. Is it because of pay and work conditions or lack of opportunities?
I think that in order to recruit young workers into the transport and logistics work place we need to have a concerted effort by the industry associations and government agencies to conduct forums and workshops that can show the younger generation that this industry is not just about loading and unloading large trucks and ships. We need to collectively highlight the variety of employment opportunities available in areas such as procurement, warehousing and distribution, supply chain management, logistics, sales and customer service to mention just a few.
The US market is going into recession and the Chinese market is showing distinct signs of softening. Carriers will be chasing fewer opportunities over the next couple of years until markets bounces back. Where should exporters and importers look to maintain business?
Emirates SkyCargo continues to operate in the Chinese market, in fact on the 1st July 2008, Emirates SkyCargo launched six direct Guangzhou-Dubai flights a week in addition to our double daily freighter services to Beijing and Shanghai and 14 weekly flights into Hong Kong.
There is an increasing middle class population developing in both China and India and this growth will result in a substantial increase in their respective consumer spending and the need for increased access to goods and services.
The Middle East continues to provide opportunities. A recent news release from IATA indicated that Middle Eastern carriers reported the strongest performance results with a 12.1 per cent increase in June 2008 compared to the May 2008 figure of 10.7 per cent.
Therefore, the global challenge for us will be to ensure that we have the capacity available where and when it is required.
Emirates has reduced freighter operations to Djibouti and Nairobi. Is that market softening or has fuel changed the market dynamics?
The freighter aircraft are certainly being closely monitored in terms of their overall revenue generation and of course the high fuel costs have increased the overall operating costs on the freighter aircraft substantially.
Furthermore, as the world markets shift we will continue to utilise the freighter aircraft where the demand is strongest. It is considerably easier for Emirates to re-position freighter aircraft onto different routes compared to our passenger aircraft.
Our freighter aircraft contributed approximately 30 per cent of the Emirates SkyCargo’s revenue last financial year.
What if anything can Emirates do to stimulate new business?
The air cargo business is extremely competitive and not just from other airlines, but from other forms of transportation such as sea, road and rail.
The ever increasing Emirates world-wide network continues to provide business opportunities for our customers and we continue to look at opportunities to develop new trade-lanes in conjunction with our customers.
One of the main criteria for using air freight is speed. The aircraft remains the fastest mode of transportation that is commercially available but it is the overall transportation time that counts, and it is in this area where air freight comes into its own. The transaction time of a shipment is expedited when the shipment is carried as airfreight, as the goods can be provided to the consignee in a much faster time-frame thus allowing the shipper to receive payment earlier than if the shipment had moved by one of the other modes of transportation.
Emirates has confirmed Australia’s status as a premier trade and tourism destination by announcing additional flights to Brisbane, Melbourne and Sydney. We will see the current 49 flights a week operating to Australia increase to a total of 56 flights per week, with further increases again planned for 2009 with the introduction of the A380 on the Sydney route.
Qatar Airlines and Etihad seem determined to wrestle hard-earned business away from Emirates. How do you rate the competition?
Competition ensures that we maintain a focus on our own business, as the market demands change we too must be able to adapt and change accordingly to meet our customer’s requirements. As such, we welcome the opportunities that arise from an increase in market competition. One facet of the air cargo industry that I thoroughly enjoy is the challenge of meeting the demands of our customers both on a local and global level, and at Emirates we have both the network and aircraft type that allow us to maximise all opportunities that are presented to us.