BTN - Business Travel News

A First Class Opportunity to reach the Business Traveller with Economy

About BTN

Specialised product can be promoted more effectively in a specialised environment and where business travel is concerned where better to promote your own business than Business Travel News. Business Travel News is just that, a specialised magazine dedicated to the business travel market. It discusses the issues peculiar to business travel and provides a platform to promote your business products powerfully and effectively to the corporate sector. It will attract your prime prospects and leverage your sales message with editorial that is relevant, interesting, and informative.

IMPROVE YOUR BOTTOM LINE
In good times or bad the best way to improve your bottom line is to target high yield business. Business Travel News (BTN) is your direct route to the business travel market targeting heavy users cost effectively with cut through communication to reach and influence decision makers directly and powerfully.
Our publishing philosophy is simple, distilling the complex mix of marketing options into a direct communication between principal and qualified prospect.
BTN is read for its information value by subscribers. BTN is not into casual communication, it is a relationship builder with the capacity of changing or reinforcing client loyalty.
If you are serious about the business travel market, we can show you the best way to reach it through scheduled advertising, tactical features or special promotions tailored to meet your objectives. Let our sales professionals work with you to put your business top of mind with the customers that contribute to your bottom line. Contact sandra@impactpub.com.au or sofia@impactpub.com.au

Tap into the Business Travel and MICE markets and watch your sales flow...

The business travel and MICE markets share many characteristics and you can get to them with IMPACT.
Impact Publications offers two exceptional advertising/promotional opportunities to reach either or both of these markets through two special editions, each with bonus circulation at no extra cost. Use BTN and MICE Asia Pacific individually or in combination for cost effective and targeted advertising and watch your sales flow.

AIME Conference Special
Your advertising will reach all paid subscribers plus bonus distribution on site at the Australasian AIME conference in Melbourne June 2006. You will enjoy significant additional readership and reach industry decision makers ready to buy.

Australia is a market primed for growth gaining strength from increased air services by Emirates, Singapore Airlines and Thai International . Activity is also on the rise for Qantas subsidiary, Jetstar and Singapore’s Valuejet now promoting short haul flights to and from Asia.

The accommodation sector also is responding positively to a negative year, moving to refurbish and upgrade and offering attractive rates to the business and leisure markets.

Let Impact Publications tailor an advertising/jpromotional strategy for your business.
Contact us now, tap in to bonus readership and watch your sales flow —
sofia@impactpub.com.au or sandra@impactpub.com.au

Where we go

Reaching out to the business community

Business Travel News is distributed directly to a database of over 7000 key business leaders in NSW, Queensland, Victoria, ACT, Western Australia and South Australia. This direct mailing is qualified by name to the general manager of each company or via ‘The personal assistant to’. Specialist business travel agents across Australia with strong corporate portfolios also feature in BTN’s distribution.