Tourism needs to re-think its retention strategies - Reventure
BTN News
Thursday, 19 October 2017
Industry Insights, a report from Reventure, found tourism and hospitality already face 38,000 unfilled vacancies in the sector.
Dr Lindsay McMillan, lead researcher at Reventure, said it was important to get the workplace settings right for the two industries, both of which are major Australian employers.
“Tourism and hospitality employ a combined 1.4 million workers and tourism alone is worth A$40 billion to the Australian economy, so it is too important to get it wrong,” McMillan said.
“Unfortunately, it is no secret that both tourism and hospitality have high turnover and low employee satisfaction.
“To improve recruitment and retention, employers should communicate their roles as a ‘job landscape’ – not simply a job description.
“A job landscape is a list of end goals that are intertwined with the goals of other employees,” he said.
“Something that the sector is not doing well is demonstrating that employees have purpose and are valued. As a result, employees feel expendable and find another job as soon as they feel unhappy.
“Employers can improve their retention rates by demonstrating how a role prepares an employee for the future – whether they want a career in the industry or want to gain transferable skills.”
Tourism needs to re-think its retention strategies - Reventure
BTN News
Thursday, 19 October 2017
Industry Insights, a report from Reventure, found tourism and hospitality already face 38,000 unfilled vacancies in the sector.
Dr Lindsay McMillan, lead researcher at Reventure, said it was important to get the workplace settings right for the two industries, both of which are major Australian employers.
“Tourism and hospitality employ a combined 1.4 million workers and tourism alone is worth A$40 billion to the Australian economy, so it is too important to get it wrong,” McMillan said.
“Unfortunately, it is no secret that both tourism and hospitality have high turnover and low employee satisfaction.
“To improve recruitment and retention, employers should communicate their roles as a ‘job landscape’ – not simply a job description.
“A job landscape is a list of end goals that are intertwined with the goals of other employees,” he said.
“Something that the sector is not doing well is demonstrating that employees have purpose and are valued. As a result, employees feel expendable and find another job as soon as they feel unhappy.
“Employers can improve their retention rates by demonstrating how a role prepares an employee for the future – whether they want a career in the industry or want to gain transferable skills.”
