Hertz sells Brazil operation

Car rental firm Hertz has sold its Brazilian car rental and leasing operations to Brazil-based Localiza for US$115 million. 
As part of a new contract, Localiza customers will have access to Hertz reservation channels outside South America, and Hertz customers will be referred to Localiza for Brazil bookings. 
 
Localiza will brand itself as Localiza Hertz in most locations in Brazil.

 

Hertz sells Brazil operation

Car rental firm Hertz has sold its Brazilian car rental and leasing operations to Brazil-based Localiza for US$115 million. 
As part of a new contract, Localiza customers will have access to Hertz reservation channels outside South America, and Hertz customers will be referred to Localiza for Brazil bookings. 
 
Localiza will brand itself as Localiza Hertz in most locations in Brazil.