Airlines dominate 'Recommend' scores

Airlines made up a large proportion of  the top 10 YouGov BrandIndex 2017 Brand Advocacy rankings in Australia.
The rankings are calculated by measuring Recommend Scores among each brand’s customers for the 12-month period through October 2017.  Recommend scores for the brands are measured by asking, "Would you recommend the brand to a friend or family member, or would you recommend that a friend or family member avoid the brand?" Scores are calculated by subtracting the negative responses from the positive responses.
 
In the 2017 rankings, Netflix came out on top with a score of 75.5.  Singapore Airlines was in second place with a score of 71.3, Emirates and Air New Zealand were at numbers three and five.
 
Another travel brand with high levels of customer advocacy was Airbnb (at number eight).
In the top brand improvers list for 2017, Malaysia Airlines came in second with hotel group Four Seasons at tenth.

Airlines dominate 'Recommend' scores

Airlines made up a large proportion of  the top 10 YouGov BrandIndex 2017 Brand Advocacy rankings in Australia.
The rankings are calculated by measuring Recommend Scores among each brand’s customers for the 12-month period through October 2017.  Recommend scores for the brands are measured by asking, "Would you recommend the brand to a friend or family member, or would you recommend that a friend or family member avoid the brand?" Scores are calculated by subtracting the negative responses from the positive responses.
 
In the 2017 rankings, Netflix came out on top with a score of 75.5.  Singapore Airlines was in second place with a score of 71.3, Emirates and Air New Zealand were at numbers three and five.
 
Another travel brand with high levels of customer advocacy was Airbnb (at number eight).
In the top brand improvers list for 2017, Malaysia Airlines came in second with hotel group Four Seasons at tenth.