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New advertising strategy for TWA |
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Wednesday, 22 July 2009 |
Tourism Western Australia (TWA) has appointed Sydney-based Host Pty Ltd as its new advertising agency.
TWA says Host won selection both for its submission and on a’ value for money’ assessment.
"Host demonstrated an excellent grasp of the challenges in marketing Western Australia as a tourism destination and recommended an exciting shift in strategic direction. It put forward an approach which will clearly differentiate WA from the competition – nationally and internationally," said a TWA spokesperson.
TWA and Host will consult with key tourism industry stakeholders and consumers before launching a new brand campaign later this year.
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