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Virgin inks Mardi Gras deal |
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Thursday, 12 November 2009 |
Australia’s Virgin Blue Airlines Group – comprising the international carrier V Australia, plus Virgin Blue and Pacific Blue - has inked a four-year sponsorship deal to be official airline group for the Sydney Gay and Lesbian Mardi Gras.
In August, Events NSW research revealed Mardi Gras brought over 21,000 visitors into New South Wales in 2009, generating almost A$30 million for the State. Of these visitors, Mardi Gras organisers estimate just under half are international travelers with the US and UK each accounting for just under a third of the total.
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