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The Adelaide Convention Bureau closed the 2009/2010 financial year in a strong position with all targets being exceeded - including bed nights and economic impact secured for South Australia.
The ACB achieved 152,520 bed nights, an increase of 12 per cent over the same 2008-2009 period. The economic impact target of A$100 million also was bettered with the final figure of just over A$104 million four per cent ahead of budget and a 25 per cent improvement over the 2008/09 figures.
Damien Kitto, chief executive Adelaide Convention Bureau said: “The figures are exceptional, particularly in light of the economic downturn – we know many destinations, organisations and destination management companies (DMCs) have reported their figures will be down on both budget and the previous year. It's testament to Team Adelaide’s decision to focus on the five key messages launched earlier this year as part of our new name, logo and brand strategy.
“Of all figures released, we’re most proud of our international event wins results”, said Kitto. “One of our KPIs this year was to focus on increasing our international business. Looking at the figures – and we will have some more good news soon - clearly the strategy we put in place and the tactics used to deliver it were absolutely the correct ones to employ,” he said.
Eight meeting bids were successful, representing an increase of 60 per cent on the previous year.
International event bid wins included: 19th Biennial Congress of the Association of Enterostomal Therapists: May 2012, 1,000 delegates, 6,165 bed nights, A$4.8m forecast state economic impact (FSEI) ; Asia Pacific Conference on Sustainable Energy and Environmental Technology (APCSEET): July 2011, 200 delegates, 684 bed nights, A$535K FSEI; World Aquaculture Congress: June 2014, 3,000 delegates, 14,792 bed nights, A$11.5m FSEI; Conference of the International Commission on Irrigation and Drainage & Irrigation Australia: June 2012, 800 delegates, 4,930 bed nights, A$3.8m FSEI.
Those events whose full details cannot be disclosed publicly include... an international scientific convention: November 2012, 600 delegates, 3,415 bed nights, A$2.6m FSEI; an Asia Pacific natural science conference: July 2012, 350 delegates, 1,194 bed nights, A$930K FSEI; international medical convention: May 2012, 1,200 delegates, 7,395 bed nights and A$5.8m FSEI and an Asia Pacific lifestyle conference: October 2011 - Regional SA, 600 delegates, 4098 bed nights, A$3.1m FSEI.
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