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Executive and personal assistants from corporate organisations in Sydney experienced New South Wales Hunter Valley’s meeting and conference product during a familiarisation trip earlier this month.
“The corporate sector in Sydney accounts for around 60 per cent of conference business in the Hunter Valley, followed by the Hunter Region itself with around 20 per cent” said Ruth Appleby, business tourism marketing manager at Hunter Valley Convention Bureau.
"The famil was an excellent opportunity for the conference sector of the Hunter Valley to establish itself as ‘front of mind’ when buyers next look for a location.
The day comprised tours of Cypress Lakes, Hunter Valley Gardens, Hope Estate and included a winemaker’s lunch at Tuscany Wine Estate’s ’Mill Restaurant’. During the day the visitors saw examples of Hunter Valley Events team challenge activities that can be included in conference programs – including a series of ‘Wine Games’ such as grape stomping and wine blending.
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