Taiwan Tourism Bureau has officially appointed Sydney-based PMA Communications Group (PMACG) its Australia/New Zealand promotional agency.
Announcing the appointment, the director of the Taiwan Tourism Bureau in Singapore, Arthur Hsieh (who holds responsibility for the Australia/New Zealand region),said the company’s activity would encompass strategy, creative, media, PR and event management on both sides of the Tasman.
Hsieh added that the agency would work with the Taiwan Tourism Bureau’s Sydney-based marketing representative – Australia/New Zealand Pearl Lee on a day-to-day basis for the duration of the contract.
A critical component of the overall agreement, he said, would be addressing visitor arrival targets, which the Bureau expects to see increase exponentially in the coming 12 months.
“Taiwan is very much a multi-faceted destination,” said Hsieh.
“We really are a new and exciting choice for the Australian and New Zealand markets, both as a long-stay destination or equally, as a new, alternative and interesting stopover destination for Europe-bound traffic.”
Taiwan Tourism Bureau has officially appointed Sydney-based PMA Communications Group (PMACG) its Australia/New Zealand promotional agency.
Announcing the appointment, the director of the Taiwan Tourism Bureau in Singapore, Arthur Hsieh (who holds responsibility for the Australia/New Zealand region),said the company’s activity would encompass strategy, creative, media, PR and event management on both sides of the Tasman.
Hsieh added that the agency would work with the Taiwan Tourism Bureau’s Sydney-based marketing representative – Australia/New Zealand Pearl Lee on a day-to-day basis for the duration of the contract.
A critical component of the overall agreement, he said, would be addressing visitor arrival targets, which the Bureau expects to see increase exponentially in the coming 12 months.
“Taiwan is very much a multi-faceted destination,” said Hsieh.
“We really are a new and exciting choice for the Australian and New Zealand markets, both as a long-stay destination or equally, as a new, alternative and interesting stopover destination for Europe-bound traffic.”