The Thailand Convention and Exhibition Bureau (TCEB), has taken subvention to the next level by offering Japan-originating MICE groups cash incentives to stage meetings in Thailand.
TCEB unveiled the next step in its strategy to boost confidence among Japanese business events stakeholders in Thailand’s MICE industry, positioning the country as a gateway to success in ASEAN.
The bureau is using global initiatives including the Thailand Connect The World and Thailand's MICE United II campaigns and targeted initiatives for Japan including financial subsidies of up to THB1,000,000 for large corporate meeting groups, per head incentives for groups who engage in business-matching activities and comprehensive support for mega events.
The bureau says from October 2013 to September 2014, Thailand received 919,614 business events travellers, contributing more than THB80.8 billion to the country’s economy. Of these, 31,373 were Japanese MICE travellers, generating THB2.8 billion, placing Japan in Thailand's top 10 source markets. The momentum continued in the first quarter of the 2015 fiscal year - October to December 2014.
Supawan Teerarat, TCEB’s vice president strategic and business development said: “As the Thai government's official flagship body for the MICE sector, we are proud to build on the strong and long-standing relationship between Thailand and Japan's MICE sectors, and showcase Thailand as a gateway to ASEAN success for Japanese businesses."
A core part of TCEB’s offers to Japanese MICE stakeholders is the Thailand Connect The World (TCTW) campaign highlighting Thailand’s destinations, business prospects, and people. Under ‘Destinations’, Thailand’s five top tier business events cities are showcased, offering limitless options both inside and outside the event venue.
“TCTW highlights how Thailand's diversity of destinations are enriched by world-class infrastructure and seamless connectivity, and it is a core part of our strategy to strengthen confidence in our MICE industry among Japanese stakeholders. This is especially relevant after the recent official lifting of martial law, given the vastly improved political environment," Supawan added.
The second key initiative is Thailand’s MICE United II, a strategic welcome package campaign with collaboration from nine public and private organisations. The package is designed to attract international MICE visitors to experience Thailand’s MICE industry, and strengthen Thailand’s position as a preferred MICE destination in Asia. The package comprises a special Thailand Connect edition BTS Connect SmartPass, and one-hour free wifi at more than 100,000 wifi hotspots around the country.
TCEB is also offering special incentives for conventions organisers and delegates, through the Convene and Connect in Thailand campaign, which features three key elements: Connect People, which encourages networking by enhancing organisers’ social events, with cultural support to the value of THB50,000-100,000 for between 100 and 300 people, and financial support for a cultural performance for 300 people or more.
Connect Business helps organisers of events with at least 300 international delegates gain more attendees from ASEAN+6 countries, through support for up to three marketing activities per event, with maximum support of THB200,000 per activity. Finally, Connect Destination offers delegates to all TCEB-supported conventions held in Bangkok in 2015 a welcome package that includes a BTS pass and wifi connection.
For international exhibitions, TCEB's J-Privilege campaign offers a host of complimentary extras. The first is CONNECT Business, offering special support for business matching activities for trade visitor groups of 10 or more delegates who travel to attend TCEB-supported international events in Thailand. To qualify for special support of US$100 per person, the groups must stay a minimum of three days / two nights, with a combined total of at least 30 business matching appointments.
The second is TCEB's MICE Lane Service, which international exhibitions visitors can enjoy on arrival at Bangkok's Suvannabhumi Airport. The exclusive five-point VIP service offers visitors being met at the aircraft docking ramp, use of a special entrance, viproom, TCEB information counter and assistance from local police and airport parking staff.
For Mega Events organisers, TCEB has initiated the J-Plan...in Thailand campaign, with exclusive offers for Japanese associations, festivals and event organisers who plan to co-create a festival or event in Thailand as a joint venture with Thai partners. For high profile events attracting 10,000 or more domestic and international visitors, TCEB offers comprehensive support, including feasibility studies, identification of local partners, complimentary flights and accommodation for site inspection trips, facilitation of introductions to government and private sector stakeholders, an international promotion program in ASEAN, post event evaluation and fast track services at Suvannabhumi Airport.
TCEB also revealed its confirmed line up of MICE Events with participation from Japanese business groups, including Fuji Pharma Company Limited, Imagine, Daimatsum, INC Thailand, Nisshoku Company Limited, while others will join Bangkok Comic Con 2015.
The Thailand Convention and Exhibition Bureau (TCEB), has taken subvention to the next level by offering Japan-originating MICE groups cash incentives to stage meetings in Thailand.
TCEB unveiled the next step in its strategy to boost confidence among Japanese business events stakeholders in Thailand’s MICE industry, positioning the country as a gateway to success in ASEAN.
The bureau is using global initiatives including the Thailand Connect The World and Thailand's MICE United II campaigns and targeted initiatives for Japan including financial subsidies of up to THB1,000,000 for large corporate meeting groups, per head incentives for groups who engage in business-matching activities and comprehensive support for mega events.
The bureau says from October 2013 to September 2014, Thailand received 919,614 business events travellers, contributing more than THB80.8 billion to the country’s economy. Of these, 31,373 were Japanese MICE travellers, generating THB2.8 billion, placing Japan in Thailand's top 10 source markets. The momentum continued in the first quarter of the 2015 fiscal year - October to December 2014.
Supawan Teerarat, TCEB’s vice president strategic and business development said: “As the Thai government's official flagship body for the MICE sector, we are proud to build on the strong and long-standing relationship between Thailand and Japan's MICE sectors, and showcase Thailand as a gateway to ASEAN success for Japanese businesses."
A core part of TCEB’s offers to Japanese MICE stakeholders is the Thailand Connect The World (TCTW) campaign highlighting Thailand’s destinations, business prospects, and people. Under ‘Destinations’, Thailand’s five top tier business events cities are showcased, offering limitless options both inside and outside the event venue.
“TCTW highlights how Thailand's diversity of destinations are enriched by world-class infrastructure and seamless connectivity, and it is a core part of our strategy to strengthen confidence in our MICE industry among Japanese stakeholders. This is especially relevant after the recent official lifting of martial law, given the vastly improved political environment," Supawan added.
The second key initiative is Thailand’s MICE United II, a strategic welcome package campaign with collaboration from nine public and private organisations. The package is designed to attract international MICE visitors to experience Thailand’s MICE industry, and strengthen Thailand’s position as a preferred MICE destination in Asia. The package comprises a special Thailand Connect edition BTS Connect SmartPass, and one-hour free wifi at more than 100,000 wifi hotspots around the country.
TCEB is also offering special incentives for conventions organisers and delegates, through the Convene and Connect in Thailand campaign, which features three key elements: Connect People, which encourages networking by enhancing organisers’ social events, with cultural support to the value of THB50,000-100,000 for between 100 and 300 people, and financial support for a cultural performance for 300 people or more.
Connect Business helps organisers of events with at least 300 international delegates gain more attendees from ASEAN+6 countries, through support for up to three marketing activities per event, with maximum support of THB200,000 per activity. Finally, Connect Destination offers delegates to all TCEB-supported conventions held in Bangkok in 2015 a welcome package that includes a BTS pass and wifi connection.
For international exhibitions, TCEB's J-Privilege campaign offers a host of complimentary extras. The first is CONNECT Business, offering special support for business matching activities for trade visitor groups of 10 or more delegates who travel to attend TCEB-supported international events in Thailand. To qualify for special support of US$100 per person, the groups must stay a minimum of three days / two nights, with a combined total of at least 30 business matching appointments.
The second is TCEB's MICE Lane Service, which international exhibitions visitors can enjoy on arrival at Bangkok's Suvannabhumi Airport. The exclusive five-point VIP service offers visitors being met at the aircraft docking ramp, use of a special entrance, viproom, TCEB information counter and assistance from local police and airport parking staff.
For Mega Events organisers, TCEB has initiated the J-Plan...in Thailand campaign, with exclusive offers for Japanese associations, festivals and event organisers who plan to co-create a festival or event in Thailand as a joint venture with Thai partners. For high profile events attracting 10,000 or more domestic and international visitors, TCEB offers comprehensive support, including feasibility studies, identification of local partners, complimentary flights and accommodation for site inspection trips, facilitation of introductions to government and private sector stakeholders, an international promotion program in ASEAN, post event evaluation and fast track services at Suvannabhumi Airport.
TCEB also revealed its confirmed line up of MICE Events with participation from Japanese business groups, including Fuji Pharma Company Limited, Imagine, Daimatsum, INC Thailand, Nisshoku Company Limited, while others will join Bangkok Comic Con 2015.
