Several weeks on from Destination South Australia 2015, feedback from both buyers and sellers bears out the ‘biggest and best’ claims heard during the event, writes Kelvin King.
Unlike some other travel industry marts, the matching system used by Adelaide Convention Bureau (ACB) and its event partners ensured that business sessions were for the most part effectively targeted and delivered results which are now becoming evident.
Time wastage was kept to a minimum.
A mark of this matching accuracy is the high level of follow-up mentioned to MICE-BTN by participants.
Lack of follow-up is the downfall of many seemingly successful travel shows, especially those where the sheer weight of exhibitors overwhelms some buyers.
While DSA features a wide range of operators – from areas of the state beyond Adelaide as well as the metro region itself – the overall number allows ready liaison not only in the main business exchange but also during the networking occasions and field trips.
As reported previously, 2015 buyers were impressed by the high level of South Australian industry involvement in the field activities, with some staff accompanying groups.
Other feedback to the fore was the evolution of premium venues and the overall feeling of optimism.
The DSA welcoming comment by Martin Radcliffe, ACB’s director of sales and marketing, that “never before have we seen such interest from the organisers of business events” was soon shown to have real substance.
ACB chief executive Damien Kitto pointed out that DSA 2015 was indeed the biggest to date with the most hosted buyers ever achieved and from more international markets as well as interstate.
Kitto also noted that DSA “and indeed all other key initiatives in our destination is underpinned by a Team Adelaide approach. That is, creative tailor-made event solutions delivered by a collaborative and engaged industry.”
Among active team members is the Adelaide City Council. Speaking at DSA Lord Mayor Martin Haese said the council was set on “positioning Adelaide on the world stage”. Its aim was to make Adelaide more outward-looking, with business travel a key building block.
Haese acknowledged the number of awards and rankings achieved lately by Adelaide as a destination. “We are absolutely mindful and appreciative of these recommendations,” he said. “We will work harder to build on the accolades.”
Several weeks on from Destination South Australia 2015, feedback from both buyers and sellers bears out the ‘biggest and best’ claims heard during the event, writes Kelvin King.
Unlike some other travel industry marts, the matching system used by Adelaide Convention Bureau (ACB) and its event partners ensured that business sessions were for the most part effectively targeted and delivered results which are now becoming evident.
Time wastage was kept to a minimum.
A mark of this matching accuracy is the high level of follow-up mentioned to MICE-BTN by participants.
Lack of follow-up is the downfall of many seemingly successful travel shows, especially those where the sheer weight of exhibitors overwhelms some buyers.
While DSA features a wide range of operators – from areas of the state beyond Adelaide as well as the metro region itself – the overall number allows ready liaison not only in the main business exchange but also during the networking occasions and field trips.
As reported previously, 2015 buyers were impressed by the high level of South Australian industry involvement in the field activities, with some staff accompanying groups.
Other feedback to the fore was the evolution of premium venues and the overall feeling of optimism.
The DSA welcoming comment by Martin Radcliffe, ACB’s director of sales and marketing, that “never before have we seen such interest from the organisers of business events” was soon shown to have real substance.
ACB chief executive Damien Kitto pointed out that DSA 2015 was indeed the biggest to date with the most hosted buyers ever achieved and from more international markets as well as interstate.
Kitto also noted that DSA “and indeed all other key initiatives in our destination is underpinned by a Team Adelaide approach. That is, creative tailor-made event solutions delivered by a collaborative and engaged industry.”
Among active team members is the Adelaide City Council. Speaking at DSA Lord Mayor Martin Haese said the council was set on “positioning Adelaide on the world stage”. Its aim was to make Adelaide more outward-looking, with business travel a key building block.
Haese acknowledged the number of awards and rankings achieved lately by Adelaide as a destination. “We are absolutely mindful and appreciative of these recommendations,” he said. “We will work harder to build on the accolades.”
