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GBTA strikes deal with ITB’s Messe
Wednesday, June 11, 2014
The Global Business Travel Association (GBTA) has inked a strategic deal with Messe Berlin (Singapore), the organiser of ITB Asia.

As part of the arrangement, GBTA will hold a Business Travel Day at ITB Asia 2014, presenting educational sessions on business travel management including the latest Business Travel Index Report on corporate travel trends for Brazil, Russia, India and China (BRIC).

“Over the past decade, the Asia Pacific region has become the largest business travel region in the world. As all eyes look to this region, it becomes even more critical for us to maintain our position as a dynamic marketplace of ideas and business opportunities. This mutually beneficial partnership with GBTA will expose our delegates to the latest industry trends and opportunities and will also help us leverage the extensive networks of business, government and travel trade contacts to attract even more experts and key industry players,” said Nino Gruettke, executive director of ITB Asia.

“Having worked in tandem with ITB Asia for many years, we’ve watched the show evolve into a must-attend event for the Asian travel trade industry. Leveraging this global platform, we have decided to strengthen our involvement and increase our presence even further through multiple co-located events and initiatives during the trade show,” said Welf Ebeling, GBTA vice president, Operations, Asia.

Last year, ITB Asia attracted close to 9,100 attendees, representing over 110 countries and these numbers are expected to grow again this year.
 
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