Ayala to direct ICOMEX
- MICE News
- Friday, 17 July 2015
Prior to joining Reed, Ayala was general director of Yucatan Convention and Visitors Bureau, where he was the strategy leader in charge of promoting Yucatan as a destination for meetings and attracting new congresses, conventions, exhibitions and corporate events.
Sallie Coventry, portfolio director for ibtm Global Events Portfolio (UK), Reed Exhibitions said: “His knowledge and industry reputation will go a long way towards helping us develop this event and as a consequence, the meetings industry in Latin America.”
ICOMEX is a show for incentives, congresses and conventions in Latin America where the industry’s suppliers and buyers meet for two days of business, networking and education.
The event runs a Hosted Buyer program for buyers and offers one-on-one business appointments for exhibitors.
For more information go to: http://www.icomex-mexico.com