Egypt reveals six-point tourism recovery plan
- Health & Leisure
- Tuesday, 12 April 2016
Announcing the '6x6 Tourism Impact Plan', Yehia Rashed said he hoped it would 'revive the fortunes of the critical tourism sector'*.
The six themes are:
- Working with international tourism partners.
- Working in partnership with Egypt's national carrier, EgyptAir, to develop new destinations, and to support charter and low cost airline companies in bringing more tourists to Egypt.
- Enhancing Egypt's tourism infrastructure by supporting investors and innovating with new ideas.
- Raising the bar by meeting the highest international standards through upgraded product and service levels at tourist facilities.
- Working to bring foreign direct investment to Egyptian tourism.
- Developing the growing trend in Egyptian tourism of sustainable eco-friendly accommodation, transportation and activities.
*Egypt's tourism was severely hit after a plane crash at Sharm el Sheik was blamed on terrorism. A group linked to Islamic State (IS) said it had placed a bomb on the plane, which had just taken off from the airport.
The UK's Department for Transport then ordered UK airlines to cancel regular services to Sharm el Sheik - a ban that is still in place.