The percentage of Australians intending to take a domestic holiday in the next 12 months is at 55 per cent, down from 57 per cent at the same time last year, according to the Roy Morgan Research Holiday Tracking Survey for the December 2012 quarter.
Overseas holiday intention remained steady at 10 per cent for the same period.
The December 2012 quarter results show a slight decrease in overall holiday intent: 69 per cent of Australians (13.1 million) intend to take a holiday in the next 12 months, down from 72 per cent in the December 2011 quarter.
Jane Ianniello, international director of tourism, travel and leisure, Roy Morgan Research, said: “Although domestic holiday intent has softened since last year, some key Victorian destinations have bucked the trend and shown increases, including Melbourne, the Great Ocean Road, Gippsland, and the Grampians. Melbourne tops the list with 7.2 per cent of Australians intending to visit on their next holiday (up from 6.5 per cent a year ago) — far ahead of Sydney and the Gold Coast, both at 4.3 per cent. In fourth place is the Northern NSW coast, with 2.9 per cent of people intending to holiday there, a drop from 3.3 per cent a year ago.
“Tourism Victoria and local Victorian tourism organisations have successfully built demand from both the intra- and interstate markets. Non-Victorians are especially attracted to the vibrant city of Melbourne and the iconic Great Ocean Road. Indeed, the Great Ocean Road is now one of Australia’s top 10 domestic holiday destinations, with 2.4 per cent intending to stay there on their next trip, up from 1.8 per cent a year ago," said Ianniello.
The percentage of Australians intending to take a domestic holiday in the next 12 months is at 55 per cent, down from 57 per cent at the same time last year, according to the Roy Morgan Research Holiday Tracking Survey for the December 2012 quarter.
Overseas holiday intention remained steady at 10 per cent for the same period.
The December 2012 quarter results show a slight decrease in overall holiday intent: 69 per cent of Australians (13.1 million) intend to take a holiday in the next 12 months, down from 72 per cent in the December 2011 quarter.
Jane Ianniello, international director of tourism, travel and leisure, Roy Morgan Research, said: “Although domestic holiday intent has softened since last year, some key Victorian destinations have bucked the trend and shown increases, including Melbourne, the Great Ocean Road, Gippsland, and the Grampians. Melbourne tops the list with 7.2 per cent of Australians intending to visit on their next holiday (up from 6.5 per cent a year ago) — far ahead of Sydney and the Gold Coast, both at 4.3 per cent. In fourth place is the Northern NSW coast, with 2.9 per cent of people intending to holiday there, a drop from 3.3 per cent a year ago.
“Tourism Victoria and local Victorian tourism organisations have successfully built demand from both the intra- and interstate markets. Non-Victorians are especially attracted to the vibrant city of Melbourne and the iconic Great Ocean Road. Indeed, the Great Ocean Road is now one of Australia’s top 10 domestic holiday destinations, with 2.4 per cent intending to stay there on their next trip, up from 1.8 per cent a year ago," said Ianniello.
