On-line bookings boost for Best Western

BTN News
Tuesday, 30 August 2016

Best Western Australasia has reported encouraging results for the first six months of 2016, with booking revenue rising 19 per cent.
Steve Richards, head of Commercial (pictured) told members at Best Western’s annual conference that internet sales powered the strong results.


He also revealed that on-line sales overtook bookings by traditional travel agents for the first time.


“The balance has finally tipped – the majority of our business is now coming through on-line channels,” said Richards.


On-line sales are tipped to increase further when parent company Best Western Hotels and Resorts launches its new global web site in early October.


Marketing highlights included a record-breaking free breakfast campaign which delivered record revenue and high on-line engagement from guests.


“It was our most-successful-ever marketing campaign, delivering more room nights to members than anything we’ve ever done.


Looking ahead, Richards said: “It’s a very exciting time and we’re in the final stages of preparing for the launch of a new campaign to support the recent launch of our new logos and images, which are creating a buzz in the market.”

On-line bookings boost for Best Western

BTN News
Tuesday, 30 August 2016

Best Western Australasia has reported encouraging results for the first six months of 2016, with booking revenue rising 19 per cent.
Steve Richards, head of Commercial (pictured) told members at Best Western’s annual conference that internet sales powered the strong results.


He also revealed that on-line sales overtook bookings by traditional travel agents for the first time.


“The balance has finally tipped – the majority of our business is now coming through on-line channels,” said Richards.


On-line sales are tipped to increase further when parent company Best Western Hotels and Resorts launches its new global web site in early October.


Marketing highlights included a record-breaking free breakfast campaign which delivered record revenue and high on-line engagement from guests.


“It was our most-successful-ever marketing campaign, delivering more room nights to members than anything we’ve ever done.


Looking ahead, Richards said: “It’s a very exciting time and we’re in the final stages of preparing for the launch of a new campaign to support the recent launch of our new logos and images, which are creating a buzz in the market.”