Colliers says MICE focus will help Egypt

MICE News
Thursday, 13 October 2016

Colliers International says Egypt's Cairo's and Alexandria’s market strategy of re-orienting towards corporate tourism has helped lessen the blow of major drops in tourism levels seen in resort cities like Hurghada and Sharm El-Sheikh.


Cairo registered an 18 per cent growth in revenues per available room (revPAR) due to the shift from strict tourist activity to the stable corporate meetings, incentives, conferences, and exhibitions (MICE) sector.


Colliers commended Cairo for its strong destination marketing and political stability, which it says could allow Cairo to keep growth above previous years.

Colliers says MICE focus will help Egypt

MICE News
Thursday, 13 October 2016

Colliers International says Egypt's Cairo's and Alexandria’s market strategy of re-orienting towards corporate tourism has helped lessen the blow of major drops in tourism levels seen in resort cities like Hurghada and Sharm El-Sheikh.


Cairo registered an 18 per cent growth in revenues per available room (revPAR) due to the shift from strict tourist activity to the stable corporate meetings, incentives, conferences, and exhibitions (MICE) sector.


Colliers commended Cairo for its strong destination marketing and political stability, which it says could allow Cairo to keep growth above previous years.