Messe Frankfurt details coming changes
- MICE News
- Thursday, 03 March 2022
Senior management at Germany’s Messe Frankfurt, one of the world’s largest trade fair and congress organisers, has decided to streamline its exhibition portfolio and expand its digital program, allowing the company to return to its normal business activities and generate revenue.
The Messe Frankfurt Executive Board is determined to restore the company to growth as soon as possible. Wolfgang Marzin, president and chief executive of Messe Frankfurt, said: “To achieve this, we will be focusing entirely on profitable revenue drivers, which we will be able to operate and develop on our exhibition grounds without additional financial resources from our shareholders or other third parties.”
To this end, the management team implemented a series of complementary measures prepared during the months of down time and which relate to the portfolio of events and supplementary services. For instance, Hypermotion is to be continued in a different form. The socially relevant issues relating to modern mobility concepts will be further developed as conference topics and will continue to make an important contribution to a social and specialist discourse in the future as well.
The Musikmesse Frankfurt trade fair will not be continued. This is because the structure of the market has changed so much that the event is no longer commercially viable. This does not affect Music China, which contributes significant added value to the company.
Detlef Braun, Board member Messe Frankfurt added: “The consumer goods fairs have already been brought together under the motto 'Home of Consumer Goods', a concept that has met with great interest and enthusiasm both in Germany and on our international markets.
To this end, the management team implemented a series of complementary measures prepared during the months of down time and which relate to the portfolio of events and supplementary services. For instance, Hypermotion is to be continued in a different form. The socially relevant issues relating to modern mobility concepts will be further developed as conference topics and will continue to make an important contribution to a social and specialist discourse in the future as well.
The Musikmesse Frankfurt trade fair will not be continued. This is because the structure of the market has changed so much that the event is no longer commercially viable. This does not affect Music China, which contributes significant added value to the company.
Detlef Braun, Board member Messe Frankfurt added: “The consumer goods fairs have already been brought together under the motto 'Home of Consumer Goods', a concept that has met with great interest and enthusiasm both in Germany and on our international markets.
“Our exhibition grounds are designed so that we can also accommodate two or more events at the same time if required. Beginning with Prolight + Sound, Messe Frankfurt has no fewer than 135 trade fairs, congresses and concerts lined up for 2022 in Frankfurt alone.”
Messe Frankfurt now supports all sanction measures taken by the German government against Russia following Russia's invasion of Ukraine. Against this backdrop, the Messe Frankfurt Board of Management has decided to suspend events of its subsidiary Messe Frankfurt RUS until further notice.
