China focus for new TAT LoI
- Health & Leisure
- Monday, 27 November 2023
The Tourism Authority of Thailand (TAT) and on-line travel platform Fliggy have signed a Letter of Intent (LoI) aiming to improve Chinese tourists’ experiences in Thailand.
The LoI covers travel deals and promises a 24x7 Chinese customer service hotline.
The two also will collaborate on developing and promoting emerging Thai destinations, dubbed 'Potential Hidden Gems'.
Thapanee Kiatphaibool, the TAT governor said: “The partnership with Fliggy will provide TAT with a broader platform to showcase the charm of 'Amazing Thailand' and a diverse range of tourism products and services.”
Zhuoran Zhuang, ceo of Fliggy added: “As a leading platform for Chinese outbound independent travel, Fliggy and TAT will collaborate on service upgrades, experiential innovation, promoting travel destinations, and talent development."