Australia’s Qantas and Tourism Australia have confirmed a new three year, A$44 million deal to market Australia internationally as a tourist destination. The Memorandum of Understanding (MOU), announced at the Australian Tourism Exchange (ATE) in Adelaide, covers activity over the next three years including international co-operative marketing campaigns, major trade events, business events and public relations activities.
Australia’s Qantas and Tourism Australia have confirmed a new three year, A$44 million deal to market Australia internationally as a tourist destination. The Memorandum of Understanding (MOU), announced at the Australian Tourism Exchange (ATE) in Adelaide, covers activity over the next three years including international co-operative marketing campaigns, major trade events, business events and public relations activities.
