Cvent reports optimism among corporate travel managers

BTN News
Thursday, 13 April 2023
Significant levels of optimism exist among corporate travel managers, according to new Cvent data sourced from corporate travel agents in Asia, Australia and MEA.
 
Some 82 per cent of respondents expect corporate travel volumes at their organisation to increase in 2023 relative to 2019 in Asia, followed by 75 per cent in Australia and 74 per cent in Asia. 

In addition, the latest data show the increasing impact sustainability has on choice of venue, highlighting the critical importance of hotels to showcase not just their unique facilities and points of difference, but their sustainability efforts and initiatives to better attract today’s corporate travel buyers. The findings also reveal that organisations in Asia and Australia will witness an increase in travel to Asia and Europe. For corporate travel decision-makers in MEA, the regions where travel managers are most likely to increase travel volumes for their organisation are to the Middle East/Africa (61 per cent) and Asia (47 per cent). 
 
Graham Pope, Cvent vice president of International Sales said: “The results in this report illustrate that because corporate travel momentum has continued to grow and needs have evolved, hotels must understand their buyers’ decision-making processes, preferences and budget expectations to attract them to their properties and stay ahead of the competition.
 
“The travel resurgence has also manifested higher expectations from clients, with sustainability at the top of the list. With many hotels operating with smaller teams than pre-pandemic, this report offers critical insight into where hospitality professionals can focus their efforts and leverage technology to work more efficiently and maximise impact.”

Cvent reports optimism among corporate travel managers

BTN News
Thursday, 13 April 2023
Significant levels of optimism exist among corporate travel managers, according to new Cvent data sourced from corporate travel agents in Asia, Australia and MEA.
 
Some 82 per cent of respondents expect corporate travel volumes at their organisation to increase in 2023 relative to 2019 in Asia, followed by 75 per cent in Australia and 74 per cent in Asia. 

In addition, the latest data show the increasing impact sustainability has on choice of venue, highlighting the critical importance of hotels to showcase not just their unique facilities and points of difference, but their sustainability efforts and initiatives to better attract today’s corporate travel buyers. The findings also reveal that organisations in Asia and Australia will witness an increase in travel to Asia and Europe. For corporate travel decision-makers in MEA, the regions where travel managers are most likely to increase travel volumes for their organisation are to the Middle East/Africa (61 per cent) and Asia (47 per cent). 
 
Graham Pope, Cvent vice president of International Sales said: “The results in this report illustrate that because corporate travel momentum has continued to grow and needs have evolved, hotels must understand their buyers’ decision-making processes, preferences and budget expectations to attract them to their properties and stay ahead of the competition.
 
“The travel resurgence has also manifested higher expectations from clients, with sustainability at the top of the list. With many hotels operating with smaller teams than pre-pandemic, this report offers critical insight into where hospitality professionals can focus their efforts and leverage technology to work more efficiently and maximise impact.”