International bed nights growth beats domestic - ECM
BTN News
Wednesday, 06 March 2013
European Cities Marketing (ECM), the influential network of leading city tourist offices and convention bureaux, has released its annual ECM Benchmarking Report.
Preliminary studies on European cities' bed night growth rates show a positive development in international bed nights, with Russia and China showing the strongest growth as source markets.
The annual study of data for an initial 58 European cities (the full report in June 2013 will show data for some 100 cities) shows international bed night growth about four times that of domestic bed nights.
Although relatively modest growth on 2011 was observed due to the Olympics last summer, London still claimed the highest number of international tourist bed nights in Europe, followed by Paris and Rome.
Berlin and Budapest showed the strongest international bed night growth over the previous year at +14.5 per cent and +9.4 per cent, respectively.
As for source markets, Japan shows notable growth after a slight dip in 2011 bed nights.
Germany, United Kingdom, and USA maintained their footholds as the leading source markets with steady increases over 2011 for the UK and USA and negative figures for Germany, Spain and Italy.
"The ECM Benchmarking Report clearly shows that the continuous success of city tourism in Europe is based upon a rich mix of source markets," said Dieter Hardt-Stremayr, president of European Cities Marketing. "With an average of 65 per cent of international guests, European Cities can cope with negative growth in traditional markets, such as in Spain or Italy due to the economic crisis. The cities’ strategic focus on international visitors is the main reason for the triumph of the cities, which gives City Tourism Managers every reason to be confident in the strength of the European tourism industry."
The 9th Edition of the ECM Benchmarking Report will be presented during ECM’s annual conference in Copenhagen in June 2013.
International bed nights growth beats domestic - ECM
BTN News
Wednesday, 06 March 2013
European Cities Marketing (ECM), the influential network of leading city tourist offices and convention bureaux, has released its annual ECM Benchmarking Report.
Preliminary studies on European cities' bed night growth rates show a positive development in international bed nights, with Russia and China showing the strongest growth as source markets.
The annual study of data for an initial 58 European cities (the full report in June 2013 will show data for some 100 cities) shows international bed night growth about four times that of domestic bed nights.
Although relatively modest growth on 2011 was observed due to the Olympics last summer, London still claimed the highest number of international tourist bed nights in Europe, followed by Paris and Rome.
Berlin and Budapest showed the strongest international bed night growth over the previous year at +14.5 per cent and +9.4 per cent, respectively.
As for source markets, Japan shows notable growth after a slight dip in 2011 bed nights.
Germany, United Kingdom, and USA maintained their footholds as the leading source markets with steady increases over 2011 for the UK and USA and negative figures for Germany, Spain and Italy.
"The ECM Benchmarking Report clearly shows that the continuous success of city tourism in Europe is based upon a rich mix of source markets," said Dieter Hardt-Stremayr, president of European Cities Marketing. "With an average of 65 per cent of international guests, European Cities can cope with negative growth in traditional markets, such as in Spain or Italy due to the economic crisis. The cities’ strategic focus on international visitors is the main reason for the triumph of the cities, which gives City Tourism Managers every reason to be confident in the strength of the European tourism industry."
The 9th Edition of the ECM Benchmarking Report will be presented during ECM’s annual conference in Copenhagen in June 2013.
