American Express Meetings and Events has launched a data-driven dashboard for meetings professionals.
This dashboard integrates quantitative metrics and measures around attendee experience.
"With a snapshot view of these key analytics – available during a single event or over the course of multiple events – meeting owners can better assess the total return on their events investment and fine tune their programs going forward,” said Issa Jouaneh, vice president and general manager, American Express Meetings & Events.
“We are particularly focused on delivering a more immersive and effective method of measuring and enhancing the meeting experience.” Specifically, the metrics reported include event cost, savings, and length; attendee population, interest metrics and sentiment measures; and app interaction metrics, among others.
Compatible on any smartphone, the event app is claimed to promote deeper attendee engagement through a variety of components. Attendees are able to connect with each other on site, create customisable agendas from the events’ master schedule and receive relevant push notifications before, during, and after the event. The app also has gamification elements, including points, badges, and leaderboards; surveys and live polling; and the ability to link a user’s social media accounts to the app and send updates to his or her larger social network.
American Express Meetings and Events has launched a data-driven dashboard for meetings professionals.
This dashboard integrates quantitative metrics and measures around attendee experience.
"With a snapshot view of these key analytics – available during a single event or over the course of multiple events – meeting owners can better assess the total return on their events investment and fine tune their programs going forward,” said Issa Jouaneh, vice president and general manager, American Express Meetings & Events.
“We are particularly focused on delivering a more immersive and effective method of measuring and enhancing the meeting experience.” Specifically, the metrics reported include event cost, savings, and length; attendee population, interest metrics and sentiment measures; and app interaction metrics, among others.
Compatible on any smartphone, the event app is claimed to promote deeper attendee engagement through a variety of components. Attendees are able to connect with each other on site, create customisable agendas from the events’ master schedule and receive relevant push notifications before, during, and after the event. The app also has gamification elements, including points, badges, and leaderboards; surveys and live polling; and the ability to link a user’s social media accounts to the app and send updates to his or her larger social network.
