UK-based easyJet has launched a new frequent flyer reward package called Flight Club after trialling the program for 18 months.
The carrier says Flight Club will further encourage customer loyalty, which has increased significantly over the last five years. As well as being loyal, returning passengers book twice as many flights a year as new passengers, so the value of returning passengers is even higher. In 2015 some 74 per cent of the airline’s passengers chose to fly with easyJet again - that equates to more than 50 million returning passengers compared to 34 million in 2010.
The 18-month trial of Flight Club, which involved around 15,000 high frequency travellers, provided passengers with a range of features including increased flexibility on changes to bookings, price deals and a dedicated customer service team.
Carolyn McCall, ceo of easyJet said: "easyJet's Flight Club will reward our most loyal frequent flyers - most of whom will fly with us more than 20 times a year. It isn't like a traditional airline reward program because our customers have told us that those schemes can be a source of frustration. This is a loyalty scheme with a difference because it gives passengers benefits they really value and can access immediately.
“It is also simpler to run, which means that we can continue to keep our costs low - which will enable us to keep our fares low."
The scheme will be rolled out across easyJet’s European network from early 2016, when passengers will be invited to join ‘Flight Club’ when they meet qualifying criteria based around having booked and flown 20 or more flights and/or making a minimum spend with easyJet over a 12 month period.
Members receive a range of benefits and features include the following: Fee-free flight changes; free name changes – up to five name changes per year; price promise; previews and special offers and a dedicated contact centre team.
The loyalty scheme will run alongside the easyJet Plus scheme, which launched in 2008 and allows passengers free allocated seat choice, dedicated bag drop and fast boarding.
UK-based easyJet has launched a new frequent flyer reward package called Flight Club after trialling the program for 18 months.
The carrier says Flight Club will further encourage customer loyalty, which has increased significantly over the last five years. As well as being loyal, returning passengers book twice as many flights a year as new passengers, so the value of returning passengers is even higher. In 2015 some 74 per cent of the airline’s passengers chose to fly with easyJet again - that equates to more than 50 million returning passengers compared to 34 million in 2010.
The 18-month trial of Flight Club, which involved around 15,000 high frequency travellers, provided passengers with a range of features including increased flexibility on changes to bookings, price deals and a dedicated customer service team.
Carolyn McCall, ceo of easyJet said: "easyJet's Flight Club will reward our most loyal frequent flyers - most of whom will fly with us more than 20 times a year. It isn't like a traditional airline reward program because our customers have told us that those schemes can be a source of frustration. This is a loyalty scheme with a difference because it gives passengers benefits they really value and can access immediately.
“It is also simpler to run, which means that we can continue to keep our costs low - which will enable us to keep our fares low."
The scheme will be rolled out across easyJet’s European network from early 2016, when passengers will be invited to join ‘Flight Club’ when they meet qualifying criteria based around having booked and flown 20 or more flights and/or making a minimum spend with easyJet over a 12 month period.
Members receive a range of benefits and features include the following: Fee-free flight changes; free name changes – up to five name changes per year; price promise; previews and special offers and a dedicated contact centre team.
The loyalty scheme will run alongside the easyJet Plus scheme, which launched in 2008 and allows passengers free allocated seat choice, dedicated bag drop and fast boarding.
