Seventy per cent of event professionals believe new technologies such as sensory technology will make events and meetings more interactive and engaging, according to research from London & Partners, the official convention bureau for London
Despite this, over half of the 650 respondents said that new technologies are not being used to their full potential, while three quarters (77 per cent) agreed more could be done to integrate sensory technology – devices to stimulate the senses of sight, sound, taste, smell and touch – into their projects. Money appears to be a key reason why event professionals do not feature more sensory technologies, with more than half of respondents saying event technology is too expensive.
Tracy Halliwell, director of Business Tourism and Major Events at London and Partners said: “Meetings and events are a crucial part of any organisation’s strategy and if industry professionals are to create truly unforgettable events they need to harness the power of new technologies. Tech integration does not have to be expensive and can be easily incorporated into meetings. New sensory technologies in particular can be very powerful tools that deliver tangible results and bring a brand new dimension to traditional meetings or events.”
Seventy per cent of event professionals believe new technologies such as sensory technology will make events and meetings more interactive and engaging, according to research from London & Partners, the official convention bureau for London
Despite this, over half of the 650 respondents said that new technologies are not being used to their full potential, while three quarters (77 per cent) agreed more could be done to integrate sensory technology – devices to stimulate the senses of sight, sound, taste, smell and touch – into their projects. Money appears to be a key reason why event professionals do not feature more sensory technologies, with more than half of respondents saying event technology is too expensive.
Tracy Halliwell, director of Business Tourism and Major Events at London and Partners said: “Meetings and events are a crucial part of any organisation’s strategy and if industry professionals are to create truly unforgettable events they need to harness the power of new technologies. Tech integration does not have to be expensive and can be easily incorporated into meetings. New sensory technologies in particular can be very powerful tools that deliver tangible results and bring a brand new dimension to traditional meetings or events.”
