Virgin Australia inks Travelport Rich Content deal
BTN News
Tuesday, 04 August 2015
Travelport has a new deal with Virgin Australia for global distribution.
Virgin Australia will utilise Travelport’s Rich Content and Branding feature that enables airlines to market and retail their products more effectively by determining how their products are visually presented and described to travel agents.
It is designed to allow airlines to use more sophisticated retailing techniques in order to drive sales of core fares as well as ancillary products and optional services such as seats with extra legroom and lounge passes.
The airline also is preparing to launch new business class suites on its A330 aircraft that fly between Perth and the East Coast of Australia and its B777 aircraft that fly from Australia to Los Angeles and Abu Dhabi. The premium economy cabin on the airline’s B777 aircraft will also undergo a major redesign, providing more legroom than any other Australian airline and a new premium larder.
Virgin Australia inks Travelport Rich Content deal
BTN News
Tuesday, 04 August 2015
Travelport has a new deal with Virgin Australia for global distribution.
Virgin Australia will utilise Travelport’s Rich Content and Branding feature that enables airlines to market and retail their products more effectively by determining how their products are visually presented and described to travel agents.
It is designed to allow airlines to use more sophisticated retailing techniques in order to drive sales of core fares as well as ancillary products and optional services such as seats with extra legroom and lounge passes.
The airline also is preparing to launch new business class suites on its A330 aircraft that fly between Perth and the East Coast of Australia and its B777 aircraft that fly from Australia to Los Angeles and Abu Dhabi. The premium economy cabin on the airline’s B777 aircraft will also undergo a major redesign, providing more legroom than any other Australian airline and a new premium larder.
