Iceland a hot destination for MICE tourism

MICE News
Thursday, 21 April 2016

Through strategic marketing efforts, the MICE sector in Iceland has grown by 25 per cent since 2013. Annual growth in 2015 was 11 per cent.

In recent years the importance of the social and economic contribution of the MICE market has gained more interest among the Icelandic government resulting in the country’s minister of Industry and Commerce Ragnheidur Elín Árnadóttir chairing the Politicians Forum at IMEX 2016 in Frankfurt, as well as taking part in an open debate on topics relating to the international meetings industry.


Reykjavík, Iceland is becoming a popular year round destination for meetings, incentives, conferences and events (MICE) in Europe. Situated midway between North America and Europe, a growing number of international companies and organisations are choosing Reykjavik citing its convenient location, interesting venues, great food, comfortable hotels and thriving culture. An increasing number of airlines offer direct flights to Keflavik International Airport.

Iceland a hot destination for MICE tourism

MICE News
Thursday, 21 April 2016

Through strategic marketing efforts, the MICE sector in Iceland has grown by 25 per cent since 2013. Annual growth in 2015 was 11 per cent.

In recent years the importance of the social and economic contribution of the MICE market has gained more interest among the Icelandic government resulting in the country’s minister of Industry and Commerce Ragnheidur Elín Árnadóttir chairing the Politicians Forum at IMEX 2016 in Frankfurt, as well as taking part in an open debate on topics relating to the international meetings industry.


Reykjavík, Iceland is becoming a popular year round destination for meetings, incentives, conferences and events (MICE) in Europe. Situated midway between North America and Europe, a growing number of international companies and organisations are choosing Reykjavik citing its convenient location, interesting venues, great food, comfortable hotels and thriving culture. An increasing number of airlines offer direct flights to Keflavik International Airport.