Cruise Lines International Association (CLIA) Australasia has confirmed the expansion of its annual Cruise Week promotion with the launch of a new month-long cruise campaign this October.
The move is part of a global roll out of CLIA’s “Plan a Cruise Month”, which will see CLIA offices around the world synchronise their cruise promotion for the first time.
Brett Jardine commercial director CLIA Australasia said the extended cruise campaign was first introduced in the US last year.
“As the cruise industry continues to boom in Australia and around the world, a week is no longer enough time to promote cruising. It’s a natural progression to follow our colleagues in North America in expanding our annual cruise campaign to a full month,” said Jardine.
Jardine said October was particularly timely as it coincided with the start of the peak cruise season.
Similar to Cruise Week, “Plan a Cruise Month” will aim to raise consumer awareness of cruising.
More details on the initiative, as well as tools and resources will be available in the coming months.
Cruise Lines International Association (CLIA) Australasia has confirmed the expansion of its annual Cruise Week promotion with the launch of a new month-long cruise campaign this October.
The move is part of a global roll out of CLIA’s “Plan a Cruise Month”, which will see CLIA offices around the world synchronise their cruise promotion for the first time.
Brett Jardine commercial director CLIA Australasia said the extended cruise campaign was first introduced in the US last year.
“As the cruise industry continues to boom in Australia and around the world, a week is no longer enough time to promote cruising. It’s a natural progression to follow our colleagues in North America in expanding our annual cruise campaign to a full month,” said Jardine.
Jardine said October was particularly timely as it coincided with the start of the peak cruise season.
Similar to Cruise Week, “Plan a Cruise Month” will aim to raise consumer awareness of cruising.
More details on the initiative, as well as tools and resources will be available in the coming months.
