New global alliance plans data sharing on sporting events

Over 50 representatives of cities, regions and countries attending this year’s SportAccord Convention, have reached an overwhelming consensus to move forward with the formation of an international association of event hosts.

The representatives met at the City-to-City session facilitated by members of a working group who have been investigating the feasibility of forming an organisation for “not-for-profit” investors to share knowledge of hosting international events.

During the session, representatives were updated on peformances of a number of recent events hosted at destinations across the world.

Representatives also provided feedback on different models of how destinations could share knowledge and generate greater long term social and economic benefit from hosting events. The working group will now take this feedback and develop a plan to formalise cooperation between destinations.

Members of the working group to date include: Auckland Tourism, Events and Economic Development; Canadian Sport Tourism Alliance; EventScotland; Fáilte Ireland, National Tourism Development Authority; London & Partners; Los Angeles Sports Council; New Zealand Major Events; Sport Event Denmark and the USA National Association of Sports Commissions.

New global alliance plans data sharing on sporting events

Over 50 representatives of cities, regions and countries attending this year’s SportAccord Convention, have reached an overwhelming consensus to move forward with the formation of an international association of event hosts.

The representatives met at the City-to-City session facilitated by members of a working group who have been investigating the feasibility of forming an organisation for “not-for-profit” investors to share knowledge of hosting international events.

During the session, representatives were updated on peformances of a number of recent events hosted at destinations across the world.

Representatives also provided feedback on different models of how destinations could share knowledge and generate greater long term social and economic benefit from hosting events. The working group will now take this feedback and develop a plan to formalise cooperation between destinations.

Members of the working group to date include: Auckland Tourism, Events and Economic Development; Canadian Sport Tourism Alliance; EventScotland; Fáilte Ireland, National Tourism Development Authority; London & Partners; Los Angeles Sports Council; New Zealand Major Events; Sport Event Denmark and the USA National Association of Sports Commissions.