GWTC unveils strategies for wellness tourism growth
Health & Leisure
Thursday, 24 April 2014
24 tourism board, travel and health leaders have gathered in London to strategise how to grow the US$439 billion wellness travel market at the The Global Wellness Tourism Congress (GWTC) in London.
Leaders from the Finnish, Greek, Moroccan, Portuguese, Spanish, Swiss and UK tourism ministries and organizations attended, as did executives from powerful travel and healthcare establishments like The World Travel & Tourism Council (WTTC) and Bupa, the global healthcare group.
In a Q & A, delegates discussed a detailed, new research report that helps define the two key categories of primary (taking a trip entirely for wellness purposes) and secondary wellness travel (engaging in wellness-related activities during a trip).
Participants agreed that more education about the benefits of, and tangible options in, wellness tourism were needed for consumers, tourism bodies, governments, tour operators and travel agents.
To learn more about upcoming events, contact Anni Hood (anni.hood@gsws.org).
GWTC unveils strategies for wellness tourism growth
Health & Leisure
Thursday, 24 April 2014
24 tourism board, travel and health leaders have gathered in London to strategise how to grow the US$439 billion wellness travel market at the The Global Wellness Tourism Congress (GWTC) in London.
Leaders from the Finnish, Greek, Moroccan, Portuguese, Spanish, Swiss and UK tourism ministries and organizations attended, as did executives from powerful travel and healthcare establishments like The World Travel & Tourism Council (WTTC) and Bupa, the global healthcare group.
In a Q & A, delegates discussed a detailed, new research report that helps define the two key categories of primary (taking a trip entirely for wellness purposes) and secondary wellness travel (engaging in wellness-related activities during a trip).
Participants agreed that more education about the benefits of, and tangible options in, wellness tourism were needed for consumers, tourism bodies, governments, tour operators and travel agents.
To learn more about upcoming events, contact Anni Hood (anni.hood@gsws.org).
