Fewer Australians to take domestic holidays -survey
Health & Leisure
Thursday, 20 December 2012
Some 56 per cent of Australians intend to take a domestic holiday in the next 12 months, down from 57 per cent at the same time last year, according to a new survey.
Only Victorians are going against the national trend, with 61 per cent intending to stay in Australia for their next holiday, up from 57 per cent in Nov 2011, according to the Roy Morgan Research Holiday Tracking Survey for November 2012.
Nationwide, overseas holiday intention has remained steady at nine per cent for the November 2012 quarter.
Overall holiday intention has fallen slightly for the quarter: 69 per cent of Australians (13.1 million) intend to take a holiday in the next 12 months, down one per cent point from November last year.
“Although national domestic holiday intention has softened since last year, an increasing percentage of Victorians are planning a domestic holiday for their next trip," said Jane Ianniello, international director of tourism, travel and leisure, Roy Morgan Research.
“Many Victorians choose to holiday at iconic local destinations, such as the Great Ocean Road, Phillip Island, Mornington Peninsula, Portsea and Melbourne. Sydney and the Gold Coast are also popular domestic holiday destinations for Victorians."
Fewer Australians to take domestic holidays -survey
Health & Leisure
Thursday, 20 December 2012
Some 56 per cent of Australians intend to take a domestic holiday in the next 12 months, down from 57 per cent at the same time last year, according to a new survey.
Only Victorians are going against the national trend, with 61 per cent intending to stay in Australia for their next holiday, up from 57 per cent in Nov 2011, according to the Roy Morgan Research Holiday Tracking Survey for November 2012.
Nationwide, overseas holiday intention has remained steady at nine per cent for the November 2012 quarter.
Overall holiday intention has fallen slightly for the quarter: 69 per cent of Australians (13.1 million) intend to take a holiday in the next 12 months, down one per cent point from November last year.
“Although national domestic holiday intention has softened since last year, an increasing percentage of Victorians are planning a domestic holiday for their next trip," said Jane Ianniello, international director of tourism, travel and leisure, Roy Morgan Research.
“Many Victorians choose to holiday at iconic local destinations, such as the Great Ocean Road, Phillip Island, Mornington Peninsula, Portsea and Melbourne. Sydney and the Gold Coast are also popular domestic holiday destinations for Victorians."
