Shangri-La launches new F&B loyalty program

BTN News
Tuesday, 27 September 2016

Shangri-La Hotels and Resorts has launched The Table by Golden Circle, a new food and beverage loyalty program for hotel residents and walk-in diners.


“Our consumer research reaffirmed that the emotion attached to a dining experience is far more appealing than the functional benefit of discounts and points.  Loyalty programs must adapt to this trend and become increasingly more experiential,” said Shangri-La marketing head Steven Taylor. “Through 'The Table', the more guests dine with us, the better these experiences get.”


Members can now earn Golden Circle Award Points by dining and drinking at the more than 500 restaurants and bars found in Shangri-La, Hotel Jen, Kerry and Traders properties globally.

Shangri-La launches new F&B loyalty program

BTN News
Tuesday, 27 September 2016

Shangri-La Hotels and Resorts has launched The Table by Golden Circle, a new food and beverage loyalty program for hotel residents and walk-in diners.


“Our consumer research reaffirmed that the emotion attached to a dining experience is far more appealing than the functional benefit of discounts and points.  Loyalty programs must adapt to this trend and become increasingly more experiential,” said Shangri-La marketing head Steven Taylor. “Through 'The Table', the more guests dine with us, the better these experiences get.”


Members can now earn Golden Circle Award Points by dining and drinking at the more than 500 restaurants and bars found in Shangri-La, Hotel Jen, Kerry and Traders properties globally.