Accor Hotels adds Jo&Joe brand
- BTN News
- Wednesday, 28 September 2016
Accor Hotels has added another brand to its portfolio. It is aimed at Millennials.
Called Jo&Joe it is described as “a vibrant living space, a home that is designed to meet the expectations of Millennials and all those who value sharing, spontaneity and experience".
Jo&Joe aims to expand rapidly by opening 50 venues by 2020, with locations including Paris, Bordeaux (2018), Warsaw, Budapest, Rio and São Paulo.
Plans call for Jo&Joes to be located in city-centre locations that are close to public transport and less than 15 minutes away from major points of interest.