John Hardy steps up marketing efforts

Bali fine jewellery maker John Hardy is seeking to improve awareness of its master jewellery artisanship by increasing visitor numbers to its Ubud workshop and Boutique.

Established in Ubud, Bali in 1975, John Hardy produces artisan hand-crafted jewellery that sells in sells in the some of the most exclusive department stores globally, including Saks Fifth Avenue, Neiman Marcus in the US and David Jones here in Australia. The company also owns  boutiques in Soho NY, Houston and Hong Kong.

To date, John Hardy has worked with key travel agents and hotel groups organising personalised tours for individual travel, buyer groups and incentive houses attracting around 10,000 visitors a year but now plans to increase its numbers to around 30,000 with updated attractions such as jewelry craftsmanship, design studio and workshop tours, sustainability initiatives and a complimentary specially prepared traditional Balinese lunch in the company of designers and John Hardy's management team.

Artisan handcraftsmanship is the company benchmark at the compound near Ubud, where they provide employment for more than 700 local artisans and jewelry craftsmen.

Speaking at the 2017 Bali and Beyond Travel Fair in Nusa Dua, senior retail manager Merlinda Lesnawati said the company aims to launch a jewelry master class by August.
 

"Not only guests can see our artisans at work from the design through to the finished piece, but also be involved in creating their very own backgrilles of a John Hardy piece. The experience includes the design process, making the wax carving and learning the traditional weaving of John Hardy Classic Chain."

Visitor numbers have been limited to date but Lesnawati says the company has recently increased staff and updated aspects of the design of the compound to cater to a greater annual intake and offer a more elevated guest experience. 

Maximum group sizes are restricted to smaller numbers for a more intimate and personal experience. Maximum capacity is 35 people for workshop visits and even these will be split into smaller groups when entering workshop area. The long table lunch with designer and key management is limited to 12 guests each day. 

For further information please contact Merlinda Lesnawati at  visit@johnhardy.com or visit the web site  JohnHardy.com


John Hardy steps up marketing efforts

Bali fine jewellery maker John Hardy is seeking to improve awareness of its master jewellery artisanship by increasing visitor numbers to its Ubud workshop and Boutique.

Established in Ubud, Bali in 1975, John Hardy produces artisan hand-crafted jewellery that sells in sells in the some of the most exclusive department stores globally, including Saks Fifth Avenue, Neiman Marcus in the US and David Jones here in Australia. The company also owns  boutiques in Soho NY, Houston and Hong Kong.

To date, John Hardy has worked with key travel agents and hotel groups organising personalised tours for individual travel, buyer groups and incentive houses attracting around 10,000 visitors a year but now plans to increase its numbers to around 30,000 with updated attractions such as jewelry craftsmanship, design studio and workshop tours, sustainability initiatives and a complimentary specially prepared traditional Balinese lunch in the company of designers and John Hardy's management team.

Artisan handcraftsmanship is the company benchmark at the compound near Ubud, where they provide employment for more than 700 local artisans and jewelry craftsmen.

Speaking at the 2017 Bali and Beyond Travel Fair in Nusa Dua, senior retail manager Merlinda Lesnawati said the company aims to launch a jewelry master class by August.
 

"Not only guests can see our artisans at work from the design through to the finished piece, but also be involved in creating their very own backgrilles of a John Hardy piece. The experience includes the design process, making the wax carving and learning the traditional weaving of John Hardy Classic Chain."

Visitor numbers have been limited to date but Lesnawati says the company has recently increased staff and updated aspects of the design of the compound to cater to a greater annual intake and offer a more elevated guest experience. 

Maximum group sizes are restricted to smaller numbers for a more intimate and personal experience. Maximum capacity is 35 people for workshop visits and even these will be split into smaller groups when entering workshop area. The long table lunch with designer and key management is limited to 12 guests each day. 

For further information please contact Merlinda Lesnawati at  visit@johnhardy.com or visit the web site  JohnHardy.com