Berlin, Germany has reported a four per cent increase in events for 2009. The Berlin Convention Office of Berlin Tourismus Marketing (BTM) said 108,500 events were staged, attracting 8.26 million participants – one per cent more than in 2008.
The meeting and convention industry generated five million room nights between January and December 2009, an increase of six per cent compared to 2008 (4.7 million room nights).
Burkhard Kieker, chief executive of BTM said: “The convention destination Berlin countered the effects of the crisis in 2009 in true sporting fashion, in the true sense of the word. The World Championships in Athletics attracted numerous corporate events to the German capital. This year we plan to continue our successful run by stepping up our commitment on key markets like the United Kingdom and opening our own office in the USA.”
In 2009, one in four events in the German capital had an international dimension. The number of national participants increased to 78 per cent (2008: 77 per cent).
A particularly high number of events was recorded in the medical, pharmaceutical and communication sectors last year. The average meeting length (1.7 days) remained the same as in 2008.
The Berlin meeting and convention market employed around 29,500 full-time workers in 2009.
Berlin, Germany has reported a four per cent increase in events for 2009. The Berlin Convention Office of Berlin Tourismus Marketing (BTM) said 108,500 events were staged, attracting 8.26 million participants – one per cent more than in 2008.
The meeting and convention industry generated five million room nights between January and December 2009, an increase of six per cent compared to 2008 (4.7 million room nights).
Burkhard Kieker, chief executive of BTM said: “The convention destination Berlin countered the effects of the crisis in 2009 in true sporting fashion, in the true sense of the word. The World Championships in Athletics attracted numerous corporate events to the German capital. This year we plan to continue our successful run by stepping up our commitment on key markets like the United Kingdom and opening our own office in the USA.”
In 2009, one in four events in the German capital had an international dimension. The number of national participants increased to 78 per cent (2008: 77 per cent).
A particularly high number of events was recorded in the medical, pharmaceutical and communication sectors last year. The average meeting length (1.7 days) remained the same as in 2008.
The Berlin meeting and convention market employed around 29,500 full-time workers in 2009.
