The Tourism Industry Association New Zealand (TIA) has announced Tourism Rendezvous New Zealand (TRENZ) will move to Queenstown for the first time from 23 May 2011. TRENZ is New Zealand’s largest international tourism trade event. Over four days, it showcases selected New Zealand tourism operators to invited international travel and tourism buyers and media.
"TRENZ traditionally has been held in Auckland, Christchurch or Rotorua as these were the only centres with the infrastructure to host such a big event," said TIA chief executive Tim Cossar. "Moving to Queenstown will provide fantastic new opportunities.
“Taking the show to a new host region gives us the opportunity to completely revamp the event. We aim to make TRENZ 2011 a break from tradition and set a benchmark for future events.
"The 2011 program will include as many opportunities as possible for international delegates to get out and experience the Southern Lakes region – featuring Queenstown, Lake Wanaka and Fiordland – for themselves. It also will move away from the traditional booth set-up and offer even more informal but valuable networking opportunities, similar to a number of high quality trade marketing events overseas."
A major catalyst for the decision to revamp TRENZ is a dates move by its Australian equivalent, ATE, to the beginning of April 2011. TRENZ has usually been timed so that buyers could take in both events during one trip.
“After consultation with major stakeholders, we concluded that this timing would not work for the New Zealand tourism industry, as many operators and airlines are still busy with late peak season business,” said Cossar.
The Tourism Industry Association New Zealand (TIA) has announced Tourism Rendezvous New Zealand (TRENZ) will move to Queenstown for the first time from 23 May 2011. TRENZ is New Zealand’s largest international tourism trade event. Over four days, it showcases selected New Zealand tourism operators to invited international travel and tourism buyers and media.
"TRENZ traditionally has been held in Auckland, Christchurch or Rotorua as these were the only centres with the infrastructure to host such a big event," said TIA chief executive Tim Cossar. "Moving to Queenstown will provide fantastic new opportunities.
“Taking the show to a new host region gives us the opportunity to completely revamp the event. We aim to make TRENZ 2011 a break from tradition and set a benchmark for future events.
"The 2011 program will include as many opportunities as possible for international delegates to get out and experience the Southern Lakes region – featuring Queenstown, Lake Wanaka and Fiordland – for themselves. It also will move away from the traditional booth set-up and offer even more informal but valuable networking opportunities, similar to a number of high quality trade marketing events overseas."
A major catalyst for the decision to revamp TRENZ is a dates move by its Australian equivalent, ATE, to the beginning of April 2011. TRENZ has usually been timed so that buyers could take in both events during one trip.
“After consultation with major stakeholders, we concluded that this timing would not work for the New Zealand tourism industry, as many operators and airlines are still busy with late peak season business,” said Cossar.
