Virgin Australia seals naming deal

BTN News
Wednesday, 11 May 2011
Virgin Australia says it wants to nearly double its corporate market share to 20 per cent and has inked a long-term deal to secure rights to use the Virgin brand.

Ceo John Borghetti says its three-year makeover will see the benefits (in terms of corporate wins) from 2012 and it will spend A$35 million on the plan in the first year.

"Assuming your product and your schedule is suitable and your pricing is competitive, your capacity to access that revenue is very real," Borghetti said.

Meanwhile, the airline has struck a new licensing agreement with part-owners Singapore Airlines and the Virgin Group.

Borghetti didn't spell out the term of the licensing agreement, but said it was in excess of 10 years.

Virgin Australia seals naming deal

BTN News
Wednesday, 11 May 2011
Virgin Australia says it wants to nearly double its corporate market share to 20 per cent and has inked a long-term deal to secure rights to use the Virgin brand.

Ceo John Borghetti says its three-year makeover will see the benefits (in terms of corporate wins) from 2012 and it will spend A$35 million on the plan in the first year.

"Assuming your product and your schedule is suitable and your pricing is competitive, your capacity to access that revenue is very real," Borghetti said.

Meanwhile, the airline has struck a new licensing agreement with part-owners Singapore Airlines and the Virgin Group.

Borghetti didn't spell out the term of the licensing agreement, but said it was in excess of 10 years.